There’s one thing that I always find interesting to think about, and that’s comparing offline big business to the online small business (Internet marketing), and how we as Internet marketers can incorporate offline big business ideas online.

One important area that any business needs to focus on is promotion/advertising, how to get the word out about your product or service. There are countless ways to do this, but one method I have thought about in the past was about the professional singer/rock star music CD’s and world tour concerts aspect of offline business.

We all know that rock stars can make millions off of their music CDs and their concerts, so how can we use similar principals to get our message out there like they do? Sure, we can go out and purchase a lot of offline advertising and spend millions of dollars… but how can we do similar things and keep it all online?

What I wanted to touch on in this blog post was the idea of going out there online and doing a world tour to promote ourselves and our business, like a blog word tour.

  • How much exposure do you think we could get if we started showing up on all kinds of different web sites within our niche, sites where we normally wouldn’t have been seen?
  • What if we spent a few months going from one site to another doing “concerts” like the professional musicians do?

Offline concerts help to expand and grow the audience of musicians, to reach out to more people and spread their product. Why can’t we do that online?

We can, and my friend Nicole Dean has just done that this past summer. She visited several different blogs within her niche and provided quality content to them, and the result of that was even better than she had expected.

You can see for yourself what Nicole did on her blog world tour, it was great to watch and see the following of people she had.

Consider going on your own blog word tour and see how much success you can get from it! Go here to learn all about it.

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